
The first thing that HP wants to do is make sure that you no longer need a fax machine. Some businesses need to have a fax machine, but why should you have to buy two separate machines to do this? Faxes print stuff and so do printers. Thus, HP has added these two machines together and you can now buy printers that have a built in fax machine. You can send and receive faxes like normal. However, these printers can also send digital copies to the other fax machines. Thus, you can send something right off your printer to another fax machine without needing a hard copy.
They are also making their printers give you an option to control every aspect of your printing. This allows you to control everything from the use of paper to how much toner is used. In the end, you are going to spend less money on buying paper and ink and be able to add that back into your company.
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