Tuesday, March 25, 2008

Nike+iPod go Cardio

Nike and Apple teamed up a couple of years ago in order to produce the Nike+iPod Sports Kit targeting the outdoor sports funs who enjoy few hi-tech gym gadgets. The integrated technology combines standard iPod Nano functions with an accelerometer attached to or embedded in a Nike shoe, providing and recording distance information, pace, workout history and calories burned.

After a couple of years, Nike and Apple needed to freshen up, so they teamed up with major gym equipment makers Life Fitness, Precor, Star Trac, and Technogym, to make cardio equipment Nike + iPod friendly and they are moving fast. The cardio equipment, like treadmills, bikes, rowing machines, will allow the uploading all of workouts to http://www.nikeplus.nike.com/ being the software database used to access and manage all the "sweaty" information you gathered.

“The Nike + iPod experience revolutionized running. Now we’re revolutionizing the gym cardio experience,” said Trevor Edwards, Vice President of Global Brand and Category Management for Nike. “We’re enabling people who go to the gym an opportunity to set goals, track progress, and compete in challenges with their friends and with other members of Nike+. It’s a groundbreaking tool for people who want to maximize their workouts.”

The data upload to the Nike’s website will be derived from the work out reports, the actual reports from the machines as users will be able to attach their iPod Nano directly to many machines, using the same tracking offered by the standard Nike + iPod set-up.