Wednesday, March 26, 2008

Adidas and Samsung miCoach

We saw yesterday how Nike + iPod revolutionized gym entertainment technology by actually creating a brand new market difficult to be disregarded by competitors. So, its was time for Adidas and Samsung to team up and claim their market share by announcing the release of miCoach, a new system aiming to assist people who work out by providing feedback, data and monitoring their heart rate, very much alike Nike + iPod. The release of miCoach obviously puts the rival companies head to head.
The entire system includes the Samsung miCoach phone, heart rate monitor, Adidas apparel, the stride sensor for Adidas running shoes, as well accessibility to the miCoach interface. Adidas and Samsung advertise the new system as having your own personal trainer with you constantly when training.
The actual Samsung miCoach phone is a Samsung quad-band slide phone with a very handy music-listening and data storage set up. Even the phone itself is very impressive with features that include a 2-megapixel camera, 1GB MP3 player, microSD card slot, Bluetooth 2.0, and quad-band connectivity. Unfortunately, there is a compatibility issue here as users cannot take advantage of this software on any other Samsung phones and Samsung has announced no plans or intention to deal with that in the near future. Still, it’s an interesting fitness tool with good potential so any of you gym looking to invest a few pounds and get your hands on it, get ready its being released in April.